In my last semester, as part of the Professional Project subject, I created along with three other classmates Página Viva (Live Page): a digital platform for books that includes the sale of copies (new, used, and limited editions for subscribers) and curated cultural content (reviews, interviews, and recommendations) to interact with an active reading community.

It included extensive work over several months with different activities. Among them: preliminary analysis of the publishing sector, formalization of the idea and segmentation and identification of a buyer persona, Business Model Canvas and minimum viable product, environmental analysis (PESTEL, rivalry matrix, SWOT, etc.), segmentation and optimal forecasting, strategic business planning, marketing mix, and much more.